Once the visitors starts browsing on a website, an invitation to chat with an expert of the company's community appears on the website.
By clicking on this invitation a chat box will appear on their screen trough which they can start chatting with the experts.
The invitation to chat can be automated to be send to dynamic customers that change websites frequently. Some websites propose a chat to every visitor that arrives on their homepage while yet others only display the pos if specific criteria are matched. This can include the targeting of specific product categories or behavioural patterns.