Among the information displayed in your statistics, you can find a record of sales generated after a chat answered on the brand's website.
- We take a transaction into account when all the information available via the conversion tag is correct. This conversion tag has been implemented on the purchase confirmation pages.
Please note that we cannot manually change transaction-related data after the event has occurred.
2 fundamental actions will be carried out during the summer of 2019 to improve the capture of transactions :
- A global technical redesign of the transaction tag in order to optimize its operation within the brand sites. This tag will also be able to operate completely independently of the main tag.
- The creation of a new feature around the transaction tag: the possibility of "re-try" (re-try) in order to have a second chance to capture the sale if the first attempt has failed.
We therefore believe that improvements will be visible from this summer onwards and will make it possible to capture transactions more systematically, but without being able to assess with certainty the impact of the changes at this stage.