Reactivity is a key performance indicator we prioritize. Depending on the mission, there's a recommended response time typically falling within the range of 20 to 30 seconds. Essentially, this means that, on average, your initial response to a message should fall within this timeframe. It's perfectly acceptable to simply acknowledge the message with a greeting or a follow-up question, rather than providing a full answer. The primary goal is to assure customers that they're being attended to promptly. 🤝🛍️
Why does this matter? Through years of business experience, we've identified several formulas for success, and reactivity time is one of them. Many customers will abandon a site if they don't receive a timely response within these parameters, leading to lost conversions or negative satisfaction ratings. Therefore, maintaining a low reactivity time is crucial for both your success, the clients, and our overall community goal.